diff --git a/README.md b/README.md
index e297ef93..ea1313d6 100644
--- a/README.md
+++ b/README.md
@@ -5,27 +5,33 @@
 Mongoose is ideal for embedded environments. It has been designed
 for connecting devices and bringing them online. On the market since 2004,
 used by vast number of open source and
-commercial products - it even runs on the International Space station!
+commercial products - it even runs on space stations!
 Mongoose makes embedded network programming fast, robust, and easy.
 
-- [Download Mongoose Source Code here](https://www.cesanta.com)
+If you're looking for a pre-compiled Windows or Mac binary,
+- [Download pre-compiled Mongoose web server binary](https://www.cesanta.com/products/binary)
 
-Looking for a complete IoT solution with firmware and cloud components?
-Check out [Mongoose IoT Firmware and Cloud](https://mongoose-iot.com).
+Alternatively,
+
+- [Download Mongoose Source Code here](http://hubs.ly/H01bWvx0)
+- [Check our latest releases] (https://github.com/cesanta/mongoose/releases)
+- [Read User Guide and API reference](https://docs.cesanta.com/mongoose/dev)
+- [Study mongoose example code](https://github.com/cesanta/mongoose/tree/master/examples)
+
+If you are looking for a complete solution with firmware and cloud components, check out [Mongoose IoT Platform](https://github.com/cesanta/mongoose-iot).
 
 # Support
-- [Study mongoose example code](https://github.com/cesanta/mongoose/tree/master/examples)
-- [Read User Guide and API reference](https://docs.cesanta.com/mongoose)
-- [Support Forum - ask your technical questions here] (http://forum.cesanta.com/index.php?p=/categories/mongoose)
-- [Chat - visit www.cesanta.com for our live chat] (http://www.cesanta.com)
-- [Commercial licensing and support available] (https://www.cesanta.com/services-support)
-- [Check our latest releases] (https://github.com/cesanta/mongoose/releases)
+- [Support Forum - Ask your technical questions here] (http://forum.cesanta.com/index.php?p=/categories/mongoose)
+- [Chat - Visit www.cesanta.com for our live chat] (http://www.cesanta.com)
+- [Commercial one-to-one support - Available to all commercial license holders] (https://www.cesanta.com/services-support)
 
 # Features
 
 * Cross-platform: works on Linux/UNIX, MacOS, QNX, eCos, Windows, Android,
   iPhone, FreeRTOS (TI CC3200, ESP8266), etc
-* Supported hardware platforms: TI CC3200, TI MSP432, NRF52, STM32, PIC32, ESP8266, ESP32 and more
+* Single-threaded, asynchronous, non-blocking core with simple event-based API
+* Native support for [PicoTCP embedded TCP/IP stack](http://www.picotcp.com),
+  [LWIP embedded TCP/IP stack](https://en.wikipedia.org/wiki/LwIP)
 * Builtin protocols:
    - plain TCP, plain UDP, SSL/TLS (over TCP, one-way or two-way)
    - HTTP client, HTTP server
@@ -33,9 +39,6 @@ Check out [Mongoose IoT Firmware and Cloud](https://mongoose-iot.com).
    - MQTT client, MQTT broker
    - CoAP client, CoAP server
    - DNS client, DNS server, async DNS resolver
-* Single-threaded, asynchronous, non-blocking core with simple event-based API
-* Native support for [PicoTCP embedded TCP/IP stack](http://www.picotcp.com),
-  [LWIP embedded TCP/IP stack](https://en.wikipedia.org/wiki/LwIP)
 * Tiny static and run-time footprint
 * Source code is both ISO C and ISO C++ compliant
 * Very easy to integrate: just copy
@@ -45,9 +48,13 @@ Check out [Mongoose IoT Firmware and Cloud](https://mongoose-iot.com).
 
 # Licensing
 
-Mongoose is released under Commercial and [GNU GPL v.2](http://www.gnu.org/licenses/old-licenses/gpl-2.0.html) open source licenses.
+Mongoose is released under commercial and [GNU GPL v.2](http://www.gnu.org/licenses/old-licenses/gpl-2.0.html) open source licenses.
 
-Commercial Projects: [Contact us for commercial license.] (https://www.cesanta.com/contact)
+Commercial Projects:
+Once your project becomes commercialised GPLv2 licensing dictates that you need to either open your source fully or purchase a commercial license. Cesanta offer full, royalty-free commercial licenses without any GPL restrictions. If your needs require a custom license, we’d be happy to work on a solution with you. [Contact us for pricing.] (https://www.cesanta.com/contact)
+
+Prototyping:
+While your project is still in prototyping stage and not for sale, you can use Mongoose’s open source code without license restrictions.
 
 # Dashboard Example
 
@@ -57,7 +64,7 @@ the functionality:
 
 ![](http://www.cesanta.com/hubfs/www.cesanta.com/diagrams/dash_mongoose_diagram.png)
 
-[Developing a new product? Contact us today to discuss how Mongoose can help.
+[Developing a new product? Contact us today to discuss how Mongoose can help
 ](https://www.cesanta.com/contact)
 
 # Contributions
@@ -66,7 +73,8 @@ To submit contributions, sign
 [Cesanta CLA](https://docs.cesanta.com/contributors_la.shtml)
 and send GitHub pull request. You retain the copyright on your contributions.
 
-# Looking for a pre-compiled Mongoose web server Windows or Mac binary?
-- [Download pre-compiled Mongoose web server binary.](https://www.cesanta.com/products/binary)
+## Working with the Source Code
+
+See [tools](https://github.com/cesanta/mongoose/tree/master/tools) directory.
 
 [![Analytics](https://ga-beacon.appspot.com/UA-42732794-5/project-page)](https://github.com/cesanta/mongoose)